You know you're in trouble when your mum Facebook messages you that your blog hasn't been "updated in forever..."
But I do agree, mother knows best - it's time for some exciting updates!
The biggest project on the table: I finally finished the WHOLESALE CATALOGUES! For months I've been working on them myself to conserve the $5K I was quoted by numerous graphic designers; I'm quite proud of the finished product. The printed booklets look stunningly professional, and I'm currently communicating with stores internationally who are interested in carrying the line in their boutique. Today I sent out packets all over the US + Spain, Norway, Switzerland, and France. Click the link above to download an e-version and let me know what you think.
Also my press page has been revamped for a more streamline look.
In addition to juggling wholesale, I've been working on new merchandise for Inked Magazine and a few others not ready to be released. Though finally the next batch of OhGr Mr. Brownstone Pendants are done and will most likely go on sale THIS WEEKEND!
The music video that goes with it will blow your mind... I promise to post it as soon as it's online; to the song "Water" we take viewers on a creepy editorial about how the lyric necklaces are made.
Wicked Faire 2010 was last weekend, I again cameo'd as a Gentern. In addition to my notorious white bikini and high kicks, I was wearing the one and only prototype for the official Repo merch ZYDRATE GUN NECKLACE. Rarer than an albino sea turtle, it does exist! On sale asap!
In the meantime, if you have a store you think would be a great fit for RockLove, email me the information at info@rocklove.com.
Oh crap, it's almost Valentine's Day? I've been drowning in all-nighters; watching the sun rise more mornings than the entirety of my college career... January has flown by as I craft my very schnazzy new wholesale catalogues. My proof arrived in the mail today - 20 full color pages of tedious graphics and painstaking photography. It looks AWESOME!
And in the meantime, here's a few ideas for the formidable upcoming holiday. Four fabulous gifts ranging from $3 to $75 on SALE for Valentine's day:
How do I adore thee OhGr fans? Let me count the ways...
The first 100 Mr. Brownstone necklaces have been sold and shipped out to their enthusiastic new owners; recipients have been submitting photos of their unique pendant online. You can see the discussion here: *click me*
Even more exciting, the snippets of secret unreleased original lyric sheet are now being compiled on their own website made by Litany Forum member "Dreb" - and it blows my mind! Every day more bits are added, slowly filling in the new song which will finally be heard in the upcoming OHGR album. Keep an eye on the puzzle's progress... and of course a few are out of order for added complication, so once the lyrics are all found, there will be a bit of Rubix Cube shuffling for added measure.
Oh and pstt, PS - not only will we release another 100 Mr. Brownstone necklaces soon, but there is a whisper in the wind about a potential new RockLove + Repo merch piece...
Reflecting back on my blog entries, practically every post includes an exclamation of "I can't believe it's already (January, March, October)!" This year has shot by like a anachronistic rocket, faster than any other of my paltry 24, and I'm left with quite a bit of anxiety for 2010.
Great things have happened in 2009, from Repo! The Genetic Opera Road Tour madness to Miley Cyrus wearing RockLove jewelry in her music videos and The Today Show. The website is starting to get a consistent quantity of daily sales, and I'm starting to sleep at the end of the month knowing I can pay my bills.
But 2010 will be the make-it or break-it year. My goal of elevating RockLove to a full press-recognized, store-carried brand is so within reach it's terrifying. Recently I conquered the realm of (semi)affordable self employed health insurance... the world is mine for the taking.
I know it's not the most *business* savvy approach, but I feel the best way to defeat New Year woes is to write them down - and then burn the paper. I'm feeling candid and nostalgic, so I'm going to share my fears here.
1. New jewelry - I'm starting to wonder if my pieces are special enough... if they are accessible to all ages, if I can market them to mass media, rather than just the alternative niche. So far I've had some great and terrible luck with press, and part of that is because my jewelry is small and wearable - the "everyday jewelry" is not what pops in a fashion photo shoot. Maybe it's time for a higher end couture line, a new line of inexpensive shinies, and then start discontinuing those that fall in between? Less time focusing on PR, more time focusing on designing.
2. Miley Cyrus - I have to make it count! I'm so lucky that she enjoys my jewelry, and even more blessed that she wears it publicly... but as a business, I need to advertise that it's a RockLove product. Never have I had a celebrity client with such a huge following, plus beautiful modeled shots and stills from TV are practically falling from the sky into my lap. I've been sitting on the phone numbers for Teen Vogue and Seventeen for a week now because I'm scared to cold call the Fashion Directors and say "Hi, I own RockLove jewelry and want you to feature Miley Cyrus wearing my necklace in her latest music video." I'm terrified of MISSING a huge opportunity, and my bad experience with a past PR agent has left me gun-shy about hiring another. But I'm also fearful of an influx of orders and expansion before I'm equipped to handle it.
3. I'm burnt out. When will I get my fire again? I keep waking up later and later each morning... but NOT working, taking a break freaks me out more. I can't even watch a movie without jewelry in my hand or I feel like a bum. I'm obsessed! But that only fuels the fatigue.
4. I'm holding myself back. I'm fearful of expansion and not being able to handle it. I know there are things I could do to take it to the next level. I also am not emotionally ready to take out a big loan for either larger scale production or a press campaign.
5. Retail or Wholesale? As I stated above, I need to decide which I would rather focus on next - press and publicity to vastly increase my online retail sales (more stress and cost upfront, but greater profit IF it pans out)? Or focus on working with stores, embracing the wholesale frontier (far less profit, but more credibility as a brand). I've been stalling on my damned catalogue for months now... I need to just commit, print, and send it to stores. I've been researching stores since RockLove was conceived; I know who I want to approach. Right now I'm being a textbook example of self defeating prophesy.
That's the list of 2010 agida inducing topics... hopefully in a few months I'll be re-reading this post, yet again stating "I can't believe it's already March!" and laughing at how much I stressed about a simple calendar change. More importantly, I hope by then, I would have made progress!
We'll make it through! Here's to a new year of challenges! A new year of jewelry! And a new year of saying EFF-YOU to a desk job! 
Just found out that Miley Cyrus is rockin' her Heart Lock and Key Charm Necklace in her "Party in the USA" music video - along with some Industrial Bangles.
Hi Cats and Kittens!
A RockLove update now that I'm back in town - I popped on over to the west coast for a record low... only 36 hours in Los Angeles for the LA Bust Craftacular. They had a cancellation and asked if I was interested in the spot, so on a whim I booked a flight. Why not; the NYC Craftacular the previous Sunday had been a raging success with a line around a few Union Square blocks until about 5pm at night!
However this round I was not so lucky - rain hindered the event substantially. People in LA already have to compete with terrible traffic and no parking, so with Saturday's deluge, no one ventured out of the house to holiday shop. Ahh well, live and learn I suppose.
In other good news, I found out belatedly that my Dark Cameo Ring was pictured in the Time Out NY Issue #734 for the Brooklyn Indie Market Steampunk Festival review.
AND - check out this awesomeness: I was a part of a Steampunk Feature for Vice Versus TV. It's quite well done, though I look pretty silly in most of it - a long day of following us around at events and they seem to choose shots where I look like a steamy airhead lost in space.
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